That how to appear on Google always becomes a sum of actions, contexts and situations, I believe it is important to help you understand what has happened with the aim of preparing yourself as best as possible for next year. Believe me, it will be worth the candle. Google has introduced  Let’s start with the usual question: is SEO dead? Although every year we find ourselves repeating that SEO will never die, I can assure you that never before have I witnessed so many concerned colleagues as in this 2018. From my point of view, as you can well imagine, SEO is not dead at all but from next year onwards many dear old habits will necessarily have to die.

We can’t go around in circles, the context has changed,

How SEO was done yesterday. When Denmark Phone Number Data we talked about indexing a site on Google or more generally about “SEO” in the past we limited ourselves to optimizing the structure as best as possible and why not, to attempting some clever tricks. Google has introduced  Google wasn’t that smart after all and it didn’t take that much to fool it after all. google doodle Increasing visits to the site wasn’t a complicated thing at all, given the beautiful showcase site, equipped with highly optimized content, between hidden text and keyword stuffing what made the difference was mostly the site’s ability to receive links from other sites.

They didn’t have to be relevant sites,

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they didn’t have to be excellent sites, there Estonia Phone Number List was only one rule: the more, the better. At the time, immense networks of sites of certainly not excellent quality were popping up like mushrooms, created with the sole purpose of spitting out a few links and in fact I assure you that you placed a few hundred and that was it. Google has introduced  I’m talking to you about a “yesterday” that is quite distant today but, in its being completely anarchic and often aggressive, was able to show and reveal to the world Google’s big, fat, enormous Achilles’ heel, I’m obviously referring to backlinks. There’s no point in going back and forth, incoming links – despite what Google has declared everywhere – have always been the basis of the search engine’s ability to interpret and assign a ranking.

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