There are many companies who still think that once they have created the website, users will automatically access it. A lot of companies start a website with a strong ambition of “let’s make it a cool design” or “let’s make the website that is easy for users to use. But not really realizing how many number of accesses will this website have nor what ranking it will appear on the search results on Google search engine. For the users to able to find your website. As the users only visit the website that shows on the top 2pages at max on the search results. Have your website on the top page of search results is very important.
Nowadays, “1 company, 1 website” has become typical. The ranking of search results becoming the attribute for users to select what is a good website and what is not. With Google’s vast and complex algorithms. Google categorizes the vast number of web pages in the search index. Instantly displays the most relevant and useful information that users are looking for.
Content SEO is to optimize the search results by regularly updating the website with high-quality content (the part corresponding to the blog article). However, it is not just a matter of writing an article and uploading it on the website.
What is content SEO？
Content SEO is a strategy to attract search engine traffic on a website by creating content. Google determines the ranking of your website on their search result page by various factors.
By regularly updating articles/blogs on the website that contain useful information that search users are looking for. Enriching the content, these will be the key aspects in determination of making the website display on the top search results.
Certain forms of data, such multimedia, time-series information, and spatial data, require their own dedicated database. These databases provide special database storage and performance optimized for certain industries, such as healthcare, finance, or geographic systems. In comparison to general-purpose databases, they are more efficient at managing complicated data by concentrating on specialist requirements. This leads to faster access, better organization, and enhanced analysis.
Google ranks websites by crawling (the program which follows links and crawls all websites) with all kinds of scrutiny and unique algorithms. It is very important to understand what the evaluation criteria from Google are evolving in order to create content.
Content SEO advantages
Advantage１：Costs can be reduce as there is no need to spend for advertising costs
Content SEO is a possible measure if you can publish high-quality articles (content) on your website. Search advertisements that display websites at the top and banner advertisements that encourage access will incur costs each time.
Advantage2：The more content you accumulate, the more it becomes your company’s assets
Content SEO measures become the assets of the entire site by accumulating contents. By enriching the content evaluated by Google and users on the site. The majority of the inflow will be from users who are looking for that information. Not from advertisements, so the numbers of sales qualified opportunities inquiries will increase. Advertising is effective if you want instant results but requires the investment in advertisement to maintain the performance.
Advantag 3：Increase brand credibility and awareness
You will need to create and provide content for the users, assuming the information that users are looking for. It is very important to satisfy the users and make them feel, “This company will provide content that will solve my problems”, “This site has useful information”. In addition, by always including the company logo or company name on the content page of the site, it will be possible to raise awareness from users who visit many times.
Disadvantages of SEO Content
It takes time for the website to appear because there is no immediate effect. It takes effort and time to create high quality content. Content SEO is a measure in which it is important to create useful articles. Since it is not completed after writing it once, it is necessary to continuously create articles. If you create it in-house without outsourcing, you need to assign a writer in charge to maintain the continuity of article updates.It is necessary to continuously create articles, and once uploaded content, regular update work is required. What this means is that Google is making daily improvements to providing useful information to its users and updating the rules for determining search rankings.
Articles highly rated by Google and users
First of all, when implementing content SEO,you need to understand that all articles are evaluated by both Google and users. Google constantly scrutinizes with its own algorithms and aims to provide users with useful and relevant information. Google search engines are also evolving day by day to meet the ever-changing search needs.
Understand Google
In the first place, Google will explain why it is necessary to continue to scrutinize and evaluate the websites that are displayed at the top of the search results on a daily basis with the fundamental Google business model.
Google’s business structure is supported by advertising revenue. Google is made up of people all over the world using Google’s search engine. The more convenient Google is, the more users will use it, and the more users will see the Google ads. The more users see the ads, more people will click on the ad, which will ultimately be Google’s advertising revenue. By making money from advertising, Google helps users provide the information they want for free. It is important to create an article while considering the evaluation of both Google and users when disseminating content.
Understand the users
Now let’s understand the user’s perspective. It is necessary to design the content creation policy after understanding the points when to use the search engine and what they want to use the search engine. The users who search engines always have a purpose. Whether that is information, answers to your questions, interesting articles and so on. The content that can provide useful information for the keywords that the user searches for is the content that the user is looking for. It means that the quality of the content is important, whether the user is satisfied or not after browsing.
What is Google’s philosophy of a trusted website?
Important website elements to be evaluated by Google are the following Google principles. Transparency is the shedding light on the process. The more photos of the process between Before and After, the more credible content the user will find. From that perspective, video is the most transparent and content that Google likes. Consistency means that details of contents’ philosophy and policies are consistent.
Authority is whether the industry or the authority of the road supervises the content without disguise. Google considers the content to be reliable and good for users if it is clearly stated that it involves a professional on the road, an authoritative person that more people know, rather than a solution that does not know who is saying it.
Neutrality is not biased toward one-sided opinions, but whether it is neutral or objective. Even content that proposes one solution is evaluated as highly neutral content by introducing opinions and data from various positions.
Effective content writing flow
Now that you understand the content that Google and users rate, let’s understand the flow of actual content creation.
The figure below shows an effective article production flow.
First, we will conduct a keyword survey, create content that matches the search intent, and even after the article is published, we will continue to use PDCA such as effectiveness verification and rewriting.
First is the target/objective setting. You will need to decide what kind of target you will deliver the content to and what kind of goal you will want to achieve. Since this part determines the direction and results of content SEO measures, you will firmly clarify the purpose, target users, and set content patterns. For example, if you are searching for “IT solutions” below would be the common demand.
Want to purchase an “IT solution”
Want to compare other companies of “IT solutions” It is necessary to identify the user’s interests and desired information, such as investigating the merits and demerits of “IT solutions”. Creating the content that each target user wants is important for successful content SEO.
Next, we will identify and prioritize the keywords and benchmark sites that we aim for in keyword design. Here, we define what keywords and categories the target user is searching for, and determine the priority depending on whether it is a potential asia mobile number details user or an actual user. After that, we will decide the content to be created based on the keywords. For example, we will organize by assuming the user’s search intention from the keywords in our products and services as follows.
The important thing here is to make a firm guess at what the user really wants to know (the question the user is reading and having). By clarifying this part, it will be possible to create content that answers your questions.
Next is the formulation of production rules. By deciding the rules that will be the guidelines for production before planning the content, you can create the content smoothly, so you need to decide before you start planning. When creating content, it’s important to set the ultimate goal of making users happy that they’ve solved the problem after viewing the article. The three points to be done at the planning stage are as follows.
Setting content goals and elements
Creating story design
Creating titles and headlines
What are content goals and element settings?
For example, if the content that contains keywords of “production management tool”
Understand the criteria for selecting production control tools
Understand the production management tool that suits your company
Can imagine the introduction
Those above points will be the final goals. We will organize the elements necessary to achieve that final goal. In the above case, points listed below should be created in one content.
Necessity (benefits) of production management tools
Effects and examples (case studies) of production management tools
Comparison of production control tools, procedure
Understanding the current situation and organizing issues that occur due to lack of production control
In creating story design, based on the elements necessary to achieve the goal, we will create the story of the article while well summarizing the answers and solutions.
The purpose of site operation is not only to acquire the number of accesses and page views, but also to set “I want users to purchase products and services” and “I want sales qualified inquiries” for users who visit the site. This story design is a particularly important process.
Finally, creating titles and headlines is an important factor in deciding whether or not a user wants to access them at a glance. So it is necessary to ja phone number carefully consider the title and headline when designing content. It’s also one of the important indicators for Google to judge the content of the website, so it’s not just a matter of giving a title that has an impact. If Google evaluates that the content content and the keyword are highly related because the title contains the keyword, it is more likely to be displayed at the top of the search results.
Summary
We have introduced the importance of evaluation from the Google perspective and user perspective, which are necessary for creating content. Google always puts user convenience first and is constantly evolving, and it is our mission to provide search users with content that puts users first. This is because it is a business.
If you have any problems such as launching websites in Thailand, Malaysia, or Asian countries, but the number of accesses does not increase, or you do not get inquiries, we recommend that you start content SEO. We support digital marketing in Thailand, Malaysia and Asian countries.
If you have any concerns about your current situation, please feel free to contact us!
