Website redesign is a very exciting undertaking that gives your business the opportunity to conquer new markets. It is a complex work aimed at modernizing an existing resource. We have compiled a checklist of 8 steps for website redesign that will help you achieve all your marketing goals.
Step 0: Don’t fix what isn’t broken
Before we get into what you need to do during a website redesign, it’s worth considering whether you need to do it at all.
If your resource is showing good conversion rates, growing traffic year after year, and meeting (or even exceeding) expectations, you may not need to redesign it at all.
Instead, consider improving europe cell phone number list your existing site through optimization, improving the user experience, or revising your marketing strategy.
Step 1: Analyze relevant metrics
It is important to make conscious and effective changes, so the first thing you should do before redesigning is analyze the main what test task to give to a metrics of the site. Use SEO audit tools to identify all the important indicators.
Below are the metrics you need to pay attention to:
- organic traffic;
- page loading speed;
- bounce rate;
- domain authority;
- number of potential clients;
- click through rate;
- keyword ranking.
Step 2: UX Research
The most important part of any business is eliminating customer pain points. Before you start redesigning your website, you need to figure out how to improve the user experience.
To optimize web design for usability, try to make bw lists it simple, convenient and understandable. To do this, increase page loading speed, create a clear visual hierarchy and conduct surveys among users to get feedback.
The most important thing is to listen to your target audience and make design changes based on customer feedback.
Step 3: Finding and Analyzing Backlinks
You must understand the importance of backlink analysis when redesigning a website.
Backlinks are a good source of traffic from other sites. The more of them you have, the higher your domain authority. It is no wonder that link building is one of the main areas of SEO.
This is why you should keep your site’s popular pages intact. This will help avoid the dreaded 404 error that web crawlers and regular users may encounter when navigating away from Google’s search results or other sites that link to you.
