Correspondence to real tasks. If the author is needed for articles about IT, then the tasks should be about working with articles on IT topics. If you need a generalist who can write a letter, an article, and a post, and in different niches, then you can make several mini-tasks.
Concreteness. There are abstract tests. For example, we saw a task where the candidate was asked to write a post about an orange and imagine that the target audience of the text is entrepreneurs. The author can be creative and pull in facts about the benefits of citrus fruits, but such tasks do not fully reveal the skills and do not show an understanding of the real business product.
If you need to place the author in non
Standard conditions, you can offer whatsapp data to answer how he would act in a specific work situation, and it is better to compose the task for the text based on the already written material. Additionally, you can attach the internal regulations of the company or editorial policy.
Experience in the niche. If the business product is complex, then finding a suitable author is also difficult. For example, if you need to write instructions for SaaS application developers, then not many authors will immediately understand the terms and tasks of the business, so at first they will spend a lot of time even on small texts.
Depending on the candidate’s required experience, there are two options:
Immediately look for an author who understands the topic – as a rule, such specialists are more expensive, but you can immediately give a test, where the author will demonstrate knowledge of the niche: with terms and user scenarios.
Finding an author who writes well but doesn’t understand the topic will be cheaper and is suitable if the company has the resources to train the employee. But the test task in this case should be simpler and show more skills in writing texts, rather than in knowledge of the niche.
Task volume. The larger the test task, the longer it takes for the author to do it and the longer it takes for the person responsible for hiring to check it. As a result, more candidates may pass by the vacancy, and the selection of employees may drag on. To avoid this, it is better to focus on the volume that can b
Completed in four hours.
Level of immersion in business processes. Some test candidates are asked to create a content plan for a month in advance or think through a blog concept. To do such a task well, you need to thoroughly immerse yourself in the business and internal processes of the company. Without communication with the product team, the final result will most likely not be exactly what the employer expects.
Now, using specific companies as an example, let’s consider what tasks can be given in a test. The examples will include vacancies not only for copywriters, but also for editors, since the tasks are often similar and suitable for both professions.
1. Author Unisender
Link to the test task .
What you need to do: suggest a topic for an article about marketing. Justify its choice. Write a plan, introduction and lead paragraph for it
2. Editor at Business Secrets, media from T-Bank
What needs to be done: Write an article application – a description what is net promoter score (nps): complete of what will be in the text, who it is for, what tasks it will help solve. Where the invoice will come from. Additionally. You need to indicate a list of entrepreneurs that candidates are following.
What skills do they want to assess in potential editors using the test? We asked the media editor-in-chief Ksenia Ivanova. When we select an editor for the team. It is important to understand whether he has the appropriate experience and systematic editorial thinking. That is. Whether he can approach an article comprehensively and see in it an information product that solves the reader’s problems. If he can, it makes sense to work with such an editor. Even if his written speech is poor.
I always include an article request in the test ba leads task and give several topics to choose from to see which topic the editor will choose and how to use the request template. The task shows whether the candidate can think logically and structurally. Wow well he understands the target audience and its pain points, and whether he is ready to spend time to do the test task well and please the customer.
