Consumption of goods. At this stage, marketing began to prioritize the nes and desires of. Consumers and actively us marketing research methods. During this period, some key events took place that allow the development of marketing as a science and the formation of its relatively modern form. In particular, the first marketing conferences appear in the s. Which later l to the creation of professional associations such as the American Marketing Association. At this stage, marketers began to use marketing research techniques to better understand the wants and nes of consumers. Survey, observation, and other forms of research have been develop to provide marketers with important information about consumers.
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During this period, active advertising activity began with the. Introduction of new mass mia such as radio, television and the press. Advertising has become increasingly popular and has forc companies to Bulk SMS Spain focus on how best to advertise their products and services. In the s and s, the concepts of ” P Marketing ” (Product, Price, Promotion, and Product Location) became popular and became the basis of modern marketing. Through these concepts, companies began to focus on the wants and nes of the consumer. This became known as “customer orientation”. The fourth stage of marketing development s – s of the XX century The fourth stage in the development of marketing.
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Which last from the s to the s of the th century, was associat with the expansion of the market and increas competition. Marketing research has become more precise and focus on determining the nes AFB Directory and desires of customers, which has made it possible to create personaliz marketing strategies. One of the most significant events at this stage was the emergence of television as a mass mium of mass communication. Television advertising has become an important marketing tool as it provides access to large audiences and the ability to build.
