A LED wall is a Ledwall: why you should visual solution with a sure impact: imposing, constantly moving, personalized, captivating.
This technology has now made its way Lwall: why you should forcefully into the world of advertising, and thanks to technological progress it has allow the creation of creativity that was previously unimaginable. Why?
It is true that words are important, but very often letting images do the talking is the right solution to make an impact. Whether it is customers, colleagues, users, spectators, the power of the visual is disruptive, immiate and incisive.
For this reason, the L wall is us today in the most diverse contexts, whether advertising, entertainment or simply information.
Ledwall: why you should have it for your event and how to choose the right one
London, 1908. Passers-by watch curiously as workers install a row of incandescent bulbs on the side of a building. The compos wording will be “Perrier”: it is the first illuminat advertising sign in history.
Since then, technologies have undergone an evolution that has made giant steps, leading to the installation of ever new panels up to the L walls , which have become the symbol of that square.
Do you understand what we are talking about? That’s right, Piccadilly Circus: a true icon of the city and of advertising.
An advertising system that becomes a symbol of a historical place and not the other way around: this is the revolution brought about by advertising. And L walls have lent themselves very well, thanks to their versatility.
What are LED walls?
Let’s not get into the specifics, but instead try to understand the features and versatility of this tool, and why it is an ideal solution in both the advertising and events fields.
A lwall is literally a “wall of ls”, that is, a fairly large surface of ls plad next to each other. The ls transmit images using RGB technology (from r, yellow and blue, the main colors of this technology).
The peculiarity of L walls is that they can be us as image transmitters from any source, with the necessary preliminary programming.
They are certainly not the only existing technology for image transmission; however, they have some advantages that make them very versatile:
- They are perfectly visible in any weather condition: speaking of outdoor L walls , they are equally visible in the sun and in the rain, day and night;
- They are perfectly visible even from considerable distances, obviously taking into account the size of the screen (and here we return to the example of Piccadilly Circus)
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We have therefore already understood that LED walls are divided into indoor LED walls and outdoor L walls: obviously the latter must be much more resistant than the former.
RGB
Another important feature is the technology us: the colors are always in RGB, but they can be contained in three different chips or on the contrary all in a single chip.
The first case, call DIP technology, is the one that has been historically us over the years, while the second, SMD technology, is a recent than as a form of pasta invention, offers unprecent color brilliance and definition.
Why should you care about this distinction? Because it is precisely bad on these characteristics that the wall can be us internally or externally.
The DIP lwall is particularly suitable america email list for permanent outdoor installations, having to withstand atmospheric conditions and wear. The SMD one, on the other hand, being more fragile, is mainly us indoors, or for temporary outdoor events.
The definition
The most important feature is perhaps the definition, which is what determines the viewing quality of a lwall . Obviously, the smaller the distance between one l and the other, the greater the definition. This distance is also defined as “pitch” or interaxis.
The quality of these advertising monitors also depends on other factors, such as the plann programming, correct assembly, etc.
The applications
Maybe you have always look at ledwalls without ever really seeing them . They are everywhere, they surround us without us realizing it.
What is the last concert you went to? Were you lucky enough to have the band right next to you or did you have to watch them through a d wall ? And where did you look at the score of the basketball game you attend? Even the latest campaigns of the most important companies stand out on the walls of buildings, specially lent for this purpose.
Today it is even possible to have itinerant L walls , thus combining the possibilities of digital and animation with the capillarity of sails.
The applications concern not only simple advertising, but any type of happening: meetings, conventions, congresses, concerts, sports competitions, and also in stations, airports, shopping centers, parking lots…
Infinite possibilities to implement promotional or brand awareness actions, targeting a general public or, on the contrary, a specific one with certain interests (such as in sporting events).
However, advertising, even if it is one of the most important fields of application of the use of L walls , does not exhaust their usefulness.
The events
What happens when the L wall is an integral part of the scenography of your event ?
In this case, it is necessary to resort to a that is able to take care of everything and ensure correct planning and execution of the event itself.
Relying on a company that can follow an event from A to Z is an advantage from this point of view.
Dealing with a single interlocutor allows you to optimize time, resources and energy, as well as providing the entire event with a recognizable and precise fil rouge .
Even the contents, in fact, must adapt to the type of support on which they are transmitt: a 4m x 2m L wall , for example, will require a different number of video pixels than a 1.5m square support.
Thus, producing content and reproducing it will be easier if the author is the same.
The direction
A skilled director is able to perfectly orchestrate the various moments of the evening, including the very important one of the video that will be display on the L wall .
Unforeseen events are not uncommon in these cases, so it is absolutely necessary to rely on professionals who have the appropriate equipment and the necessary skills to deal with everything.
We at Staff Millennium are able to bring your event to life starting from the simple indication of the objectives to be achieved, building together a path of collaboration and sharing of ideas.
