84% of professionals focus on millennials (Generation Y) when developing an SMM strategy ( Hubspot ). The main content format on social networks is video . More than 54% of SMM specialists ( Hubspot ) actively publish videos . LinkedIn is most often used to distribute content by B2B companies. 75% of organizations pay the greatest attention to this social network . In second place is Facebook – 69% , in third place is Instagram – 30% ( CMI ). The number of active users per day is 122 million. In conclusion Recent statistics can help you better understand content marketing trends, but they are only a guide. When developing a brand strategy using text, images and videos, consider global trends, but rely on your own numbers to achieve the best results.
For B2B businesses
The TOP 5 most effective social platforms for attracting organic traffic include: LinkedIn – 77% ; Facebook – 37% ; Instagram – 27% ; YouTube – 21% . Twitter – 17% ( CMI ). The most effective social networks for B2B business Source of SMMers engage Cell Phone Number List in cross-posting to duplicate one post on different social networks ( Hubspot ). 76% of internet users use social media to learn more about a brand or product ( Hootsuite ). 88% of Internet users made their final decision to purchase a product after watching a brand video ( Wyzowl ). Articles with videos receive 83% more traffic compared to texts without videos ( SEMrush ).
86% of companies use video
Content as a marketing tool Short-form videos and live broadcasts have become the most effective social media content formats in 2022 . On average, people watch 19 hours of video per week , according to in 2022. Compared to 2018, this figure increased by 8.5 hours. Internet video viewing statistics Source Internet users are twice as likely to share videos with AFB Directory their friends than any other type of content . The most effective channel for video promotion is social networks, according to 63% of marketers, 47% of specialists consider video more useful when setting up contextual advertising and SEO optimization of a website (adding videos to portal web pages and blogs.
