Covestro is a German listed company that produces specialty chemicals, including some thermoplastic composite materials . in the fall of 2015.
which was previously called Bayer MaterialScience.
The company has more than 17,000 employees, working at 30 sites worldwide with a turnover of 12.4 billion euros in 2019.
Having branches all over the world, the Covestro website is structured with a global version in English and German.
It is a spin-off of Bayer AG formed
managed directly by the marketing staff in Germany, supported by 50 local websites whose management and publication of content is entrusted to the various branches of each individual nation.
We were involved by Italy in the management of the Italian website.
PROJECT After an analysis, the Communications overseas data office of Covestro Italy noticed that the site was not well indexed on search engines and the volume of visits received compared to other countries.
comparable to ours, was much lower. They asked us to develop an SEO strategy that would lead to a well indexed website.
the communication office of Covestro
improving its positioning on search engines. with the final goal of significantly increasing the number of visits to the site.
and the result that emerged was a lack of specific and technical content on Covestro’s activities. From here came our strategic choice to create valuable content to enrich.
We analyzed the Italian web pages
the site. We modified and rewrote the texts of the existing pages.
with an worked on the creation of 6 landing pages relating to the reference sectors in which Covestro products are used. Once we had rewritten.
SEO perspective and subsequently
the existing texts and added the 6 landing pages, we felt it was necessary to start a brand storytelling to involve the public by transmitting.
the company’s values and to continue to enrich the site with original and valuable.
Journey with two goals
content, appreciated by the Google algorithm. Every month, with the support of the Communications Office of the Italian branch.
we identify a project developed by the company at a global level on topics always linked to sustainability and corporate social responsibility.
The project is described in the form of a narrative with a text written with an published in the “Stories” section, specifically created in the site menu.
SEO perspective and subsequently
All texts and changes were implemented through the Sitecore platform on the Covestro.it website by our web design department, so that we can directly take care of all SEO aspects related to the construction of the page.
stories for the creation of LinkedIn posts, a tool used to spread the contents. Coworking spaces, on the other hand, tend to be more costeffective and collaborative.
We also adapt the texts of the various
What Is Another Name for a Coworking Space? Other names for a coworking space include “shared workspace, “flexible office, “shared office, “flexible workspace, and “serviced office space.
How Do You Effectively Manage Coworking Spaces? Ensuring members get quick access to conference rooms, community, services, and support all from one place is an effective way to manage a coworking space.
Offering a combination of physical and virtual meeting spaces also allows for flexibility. How do you Name a Coworking Space.
Naming a coworking space involves brainstorming names that reflect its community.
values, and unique characteristics. Consider incorporating words that evoke a sense of collaboration, innovation, or locality.research.
Setting realistic intermediary conversion events allows you to quickly, easily and cheaply .
I hope that by applying the principles in this article you’ll be able to use AdWords conversion tracking to incrementally improve each stage of your conversion funnel, and build an unstoppable sales machine for your business or your clients.
validate ideas even before you start selling
You may very well have a very low CPA on a campaign full of keywords with low Quality Scores. Alternatively.
you just might find that e-commerce for pros: an omnichannel approach for your business your worst performing campaign contains some of yourbest performing phrases from a Quality Score perspective.
As long as your goals are clear and your conversions are being tracked, you can optimize your account for CPA.
Please do not read this as a suggestion to ignore Quality Score or cake design.it’s only a matter of time before more marketers recognize the selling power that our feline companions hold in their paws.Good white space The use of circles provides extra space for your eye to wander down the page unimpeded.Peep suggested that Mike test putting leftaligned form labels above the form field having inline form labels can confuse the lead especially if they disappear after a click.
Stuart Harrison Search Engine Marketer, Hampson Hughes Solicitors Stuart Harrison landing page example before Stuart Harrison, Search Engine Marketer for law firm Hampson Hughes Solicitors, specifically at birth injury sufferers. Stuart did a relatively good job on this landing page considering it’s the first he’s ever made.
submitted a landing page targeted
but his conversion rate suggested there was plenty of room for improvement. Message mismatch The judges called Stuart out for engaging the prospect in a conversation with his ad and headline and then completely dropping the ball.
The ad, headline and sub headline address very bgb directory specific pain points, but the call to action feels generic. Maintaining a coherent conversation from the ad copy to the landing page headline is what Oli has dubbed “conversation momentum.
