Implementing remarketing strategies is crucial to increasing conversions, as it allows you to repeatly show personaliz ads to users who have shown a previous interest in your website.
Users, when interest in a product or service, tend to visit a website several times before making a purchase. From a business perspective, achieving a conversion can take a while if effective strategies are not implement to attract the user again. In this context, remarketing is present as the ideal solution.
Not only does remarketing provide an opportunity for your audience to become familiar with your brand. But it also increases the likelihood that people will take an indirect action in the future.
In this article, we will discover the concept of remarketing, what are some of the strategies to increase conversions in different tools and how this concept is develop within Inbound Marketing. Keep reading!
What is remarketing?
Remarketing is a digital marketing strategy that allows you to show personaliz ads to users who have already visit your website. Thus improving the return on investment (ROI) of your campaigns .
This technique is useful for reaching out to users who did not complete a purchase or conversion on their first visit. Reminding them of the product or service they were interest in. It is an effective solution for shareholder database re-engaging potential customers in a simple and direct way.
What strategies should be follow to increase conversions?
Convincing users to return to your website can be a complex task. Below, we tell you about platforms where you can implement a remarketing strategy:
1. Remarketing on Facebook
Remarketing allows you to target users who have already interact. With your website or content by showing them relevant ads on Facebook.
The process involves installing a Facebook pixel on the Sistem Perencanaan Kesinambungan Usaha website to track visits and create custom audiences. Specific ads can then be design for these audiences, thus optimizing conversion and improving ROI on advertising campaigns.
2. Remarketing on LinkIn
Installing a LinkIn tag on your site is requir to track visits and create custom yeezy 350 boost v2s audiences. In addition, you can design advertising campaigns that respond to the interests and behaviors of these users, thus increasing the chances of conversion and optimizing your return on investment.
