Nowadays, hastily written SMS messages are no longer enough to motivate customers and prospects to take action. As your audience becomes more demanding, you need to ensure that you communicate with them in the best possible way. To achieve this, personalization strategies are powerful tools to adopt.
Through this article, Octopush therefore invites you to discover different strategies for personalizing your professional SMS messages.
Why personalize your professional SMS?
There are many reasons why you might want to personalize your business SMS messages. However, the main thing to remember is that personalizing your SMS messages makes it much easier to connect with your audience. In fact, this practice is enough to show your customers and prospects that they matter to your business. This will make it much easier for you to encourage them to take action, based on the objectives of your SMS campaign.
In addition, note also that thanks to personalization, you increase the impact of your SMS communications. Thus, you will also be able to easily stand out from your competitors and make an impression on your recipients.
How to personalize your SMS campaigns?
How to personalize your SMS campaigns
Use variable fields to personalize your SMS
To personalize your SMS, having a well-stocked customer file can be a plus. Indeed, in advertising database your customer file, you can find information such as the name, first name, or even the birthday of your customer. Thus, you can use this information as variable fields to include personal data in your SMS.
At Octopush this feature is completely free
To do this, you simply need to import your customer file onto our platform. We therefore consider e-commerce for pros: an omnichannel approach for your business the columns in your file as variable fields to be used that you can insert into your SMS messages.
In general, companies make sure to include the first or last name of their contacts in appointment reminder SMS messages, in notifications or alerts of any kind, in marketing SMS campaigns, etc.
Customize the sender name of your SMS messages
To add a touch of personalization to your SMS, also consider personalizing the senders ge lists of your messages. Instead of the default sender number, you can choose to use the name of your company or the name of an employee in charge. Again, at Octopush, this feature is available for free.
