Congratulations! That’s one step successfully completed. The next step is to consider your content organization. Which vertical you’re writing for and what your purpose for emailing is will determine how your content should be organized. Important factors to consider would be whether or not you need a lot of messaging itself — do you need a lot of copy in your message, or will your email consist primarily of photos and simple CTAs? Is your email an advertorial for a newsletter? How much text of the topics should you include under the headlines? Also, consider how you will arrange your content — should you include the bits of longer text first, or start with short headlines and lead into the message later? Play around with sequencing the content pieces in various orders, e.g., 1-2-3 or 3-1-2, etc.
Creative assets & design
The last, but certainly not least. Important factor to test is the creative assets of your email. This part is essentially the artistic side of your message Ecuador WhatsApp Number List that should engage your readers’ visual sense. Keep in mind that you don’t want your email to be either too dramatically overwhelming or too boringly underwhelming. Features such as color, design, stock imagery. Textual art or system text, and moving animations or static images, all provide for endless options to combine and create. Try testing email designs that vary in depth & design across a spectrum, and continue to work with those versions which seem to drive the most engagement.
Get started by defining a testing plan
Now, testing your campaigns on segmented audiences with structured design. And evaluation will tell you what’s working and what needs to be toss. Results like these AFB Directory enable systematic improvement, actionable processes and informed marketing decisions. Make a plan to approach your testing much like you would the scientific method.
