the current customer is and who the company aspires to. Would you like to expand this target group? And here the eternal and difficult question arises : if I sell to B2B, should I advertise to people? Man and the purchasing committee in B2B Yes, we are definitely still communicating to a human. The company will not consume the ad. However, when communicating to a human being, or rather to people from the purchasing committee. To put it very simply, to choose the right forms of advertising and places, we need to get to know the members of the purchasing committee. In companies, sometimes it is one person, and sometimes even several people.
A study conducted by CEB in indicates
that on average the purchasing committee consists of 6.8 people. Therefore, we need to diagnose what the purchasing path of our potential customers’ companies looks like and who is involved in decision-making. The purchasing committee may include decision-makers such as the president or manager, but it may also include the head of a specific Iceland Telemarketing Data department who expresses technical opinions or even a person from the finance or controlling department. The purchasing committee is a group of all people in the organization who, formally or informally, influence the decision to purchase a product or service by issuing a positive or negative recommendation. The task of a person planning advertising in a B2B company is to understand who is who, as well as who plays what role during the purchasing process.
In order to match advertisements and
advertising space to the recipient, the marketer’s task is to get to know each of these people and diagnose what media they consume. Of Brazil WhatsApp Number List course, not every person will receive the same message, so you need to choose the right message for the recipient. For example, the CFO will look at costs. Therefore, it is worth preparing an interesting article about cost optimization and speaking financial language and showing numbers. Selected tools for advertising in B2B companies? Contrary to many opinions, there are not as many advertising systems on the market as we think. The 3 largest systems are Google, LinkedIn and Meta, i.e. Facebook. Additionally, we can take advantage of activities with media publishers.
