at Starbucks on your birthday, but do you ever expect to get something on your half birthday? Outdoor Voices delights their email subscribers with this fun surprise on their half-birthday.One of the greatest advantages of email marketing is that it’s . You don’t have to worry about social media platforms not showing your ad if you want to promote something. Email is your own marketing platform where you have direct access to your customers as well as a full understanding of where they are in the customer lifecycle. And with the power of automation and a email list based on CRM integrations, you can make those promotions highly targeted.
If you’re hosting an event targeting only a certain business sector, for example, you can segment your email list based on the business type. Once your email list is segment, you can send email invitations just to those qualifi subscribers without having to manually sort and send.
Or, if you want to
promote a product that may not be relevant to all of your subscribers, you can segment your list by purchase history or interests. All of that Cyprus WhatsApp Number List data will be automatically pulled in through your CRM and ecommerce integrations. This way, you won’t cause among those who are disinterested.
With email marketing automation, you can send promotions to only the most qualified leads with just the click of a button so you’re not wasting their time or yours.
This Howler Bros email is a great example of promoting a specific product. They could send it to customers who’ve had these tiki glasses sitting in their abandoned cart or just didn’t get one before they went out of stock.
Increase brand affinity
Brand affinity is like that feeling you get when you meet someone special. They’re good-looking, they share your values, and they make you feel complete, excited, and understood. Essentially, brand affinity is how people feel about your brand. And what better AFB Directory way to win someone’s heart than sending personal love letters emails to them? It just doesn’t hit the same if someone sends you and a few thousand other people the same generic email. But when it’s personal and highlights key brand pillars you identify with, it changes everything. And that’s what automated email marketing enables you to do.
