2023 is coming to an end. For marketers, it’s the final sprint: they need to take advantage of the upcoming strong purchasing periods to end the year on a high note, while sharpening their digital strategies for 2024. Two key issues addressed by Ad4Screen in its latest white paper. The 100% Cross-Device media and marketing agency shares its valuable advice for increasing your results at the end of the year and starting 2024 on the right foot.
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The keys to boosting your turnover at the end of the yea
For brands, the end of the year is an invaluable opportunity to maximize the impact of their strategies and boost their turnover. It must be said that there is no shortage of commercial opportunities: Black Friday, Cyber Monday, Christmas, etc. To make their purchases,
consumers are increasingly turning to mobile. As the white paper reveals, 92% of users access the internet via their phone. Since the beginning of 2023, 101 billion have been spent on app stores around the world. A figure that should continue to grow over the years.
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In such a context, all brands are looking to improve their app marketing strategies to increase their sales. This requires optimizing a multitude of areas: application ergonomics, personalization, user experience, etc. These are all points that Ad4Screen returns to in its comprehensive guide. The agency shares with you a wide range of recommendations to help you take advantage of all the opportunities that the end of the year has in store for you.
For example, it is recommended to use push notifications to inform your users of your offers. This not only reminds them of your presence, but also encourages them to buy again on your app. You can carry out A/B tests to identify the best times to send your notifications.
This is just one of the many levers mentioned by Ad4Screen. Retargeting, drive to store and user-generated content are some of the other proven strategies to discover in this white paper. Each of them is accompanied by examples of success that you can use to build your own end-of-year action plans. Approaches to model your budgets are even shared with you. In other words, all the keys are offered to you so that you can end 2023 on a high note.
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Trends to follow to start 2024 off on the right foot
Ensuring the success of your digital strategy in the long term requires preparation and anticipation. You need to be interested in marketing developments and emerging trends. Aware of this challenge, Ad4Screen experts decipher each of them in their white paper.
Among these, non-linear television. This is a set of advertising technologies that allow multiple ads to be shown to different audience segments watching the same show at the same time. For marketers, this is an opportunity to deploy highly targeted and personalized campaigns. These are also more tolerated by consumers: 86% of them say they are ready to watch ads on their connected TV if they are relevant or entertaining to them.
2024 has many additional opportunities in store for you. Ad4Screen reveals each of them in this white paper and explains how to make the most of them.
Between the key figures of the year, tips for maximizing your turnover and trends to follow in 2024, this guide is a must-have to accelerate the growth of your brand. Download it now to discover all the examples and advice from Ad4Screen specialists.
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To go further
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For decades, B2B companies have been resistant to change. The digital revolution has forced them to rethink part of their process or product, but many of them have kept the same sales approaches.
However, the health crisis and the uncertain economic context have highlighted one point: B2B companies can no longer rely on traditional rules of commercial engagement to retain new customers. They must imperatively redefine their approach and sales channels, while placing the customer experience at the heart of their actions. This is the primary objective of digital transformation: creating a journey to get closer to your customers.
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To achieve this, has identified five key points to consider. The B2B digital experience platform explains each of them in its white paper columns of pompeii which focuses on the manufacturing sector. Find out now how to build a memorable and innovative customer experience across all digital channels.
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1. Digital: more than an option, a necessity
At the end of the pandemic, Gartner indicated that by 2023, B2B companies offering a digital commerce offer would see their revenues increase by 30% and their expenses decrease by 20%, compared to competitors without B2B digital commerce sites. Figures that underline a key point: digital is no longer an option, but a necessity.
However, the adoption of digital in the B2B manufacturing sector is still slow: online sales are estimated at between 10% and 12% of total turnover. A surprising point when you consider that the industry is a digital leader in the exploitation of new technologies, such as artificial intelligence (AI) and the Internet of Things (IoT). However, this trend is only part of the production and product development side.
As Ibexa highlights in this white paper, the main challenge for manufacturing companies is to move from a “product-centric” to a “customer-centric” digital culture, taking into account the specificities of B2B relationships and transactions.
The gradual creation of a digital journey
The digital transformation of an organization does not happen overnight. To succeed, you need to take the time to establish a realistic roadmap, which is based on the way the manufacturer currently makes its sales. Several digital journeys exist:
The journey led by a sales team with the support of an online channel;
The journey led online with the support of a sales team;
The fully digital journey (B2B, B2B2C, D2C).
Three different strategies that Ibexa explains to you in this white paper. Each of them allows you to advance a little further in your digital transformation by automating certain tedious tasks and correcting the weaknesses of certain human processes. The key: less friction during purchasing, a significant reduction in sales cycles and simplified management of a greater number of transactions.
in-depth analysis, coupled with its many tips, will allow you to identify your starting point to initiate or even accelerate the digitalization of your customer experience.
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3. Your identity, or what your customers experience
Customers expect to be able to make their purchases online quickly and easily. The website must be intuitive and navigation fluid. Relevant search options must be offered, as well as the comparison of similar products and a quick view of the aol email list inventory. The payment step must not be. Neglected either. So many improvement criteria that seem obvious in B2C,
but are complex to implement in B2B. The requirements of certain sectors, such as precise product specifications in the chemical and pharmaceutical industries, are an additional challenge.
Companies must succeed in overcoming these obstacles at all costs. Since B2B customers are fewer in number than in B2C, you have to put all the chances on your side to attract them and retain them in the long term.
But how do you create an impeccable and memorable customer experience? Ibexa reveals the recipe for success through these few pages. Contextualization of products, personalized journeys, interconnected systems… Creating a perfect customer experience in B2B will no longer hold any secrets for you. You will also be able to rely on the success story of Dymax. The American manufacturer of industrial adhesives and adhesive equipment launched, in just nine months.
Digital transformation is now effective in many sectors, and industry is no exception to this trend, deploying major projects in this area. Among these, digital content management. The effective sharing of creative assets is an essential pillar for strengthening its brand image and. Offering memorable content experiences to its customers.
However, according to a survey conducted in 2023, 67% of marketing managers in the manufacturing industry admit that their organization has not yet adopted the appropriate content management technology, or if it has, is not fully exploiting it. Technological gaps that can limit the impact of brands’ digital campaigns, and thus slow down their growth.
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What if implementing Digital Asset Management (DAM) was the solution? During a webinar that will take place on Thursday, November 30 at 11 a.m., a DAM platform, will take you to discover this powerful tool that is now essential for optimizing the creation, management and distribution of your content, and thus improving your customer experience.
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DAM, the essential tool for industrial brands
It’s no secret that content is the centerpiece of any marketing action plan. It must be accessible to a target audience and distributed quickly to them for three key objectives: attract more prospects, gain notoriety and generate more revenue.
However, achieving these valuable goals requires original creation, precise execution and rapid distribution of digital content. The good performance of a marketing and sales strategy depends on this.