Relevant answers to user queries saw improvements in rankings and visibility. Long-tail keywords and natural language content gained importance in seo strategies. Seo professionals began focusing on understanding user intent and creating content that addressed specific user needs. Mobile-friendly update (mobilegeddon) released in 2015. Google’s mobile-friendly update aimed to boost the rankings of mobile-friendly websites in mobile search results. It was a response to the increasing number of users accessing the internet on mobile devices.
Effect on seo non mobile friendly websites
Drops in mobile search rankings. Mobile optimization became a crucial factor in seo. Leading to the widespread adoption of responsive Cape Verde Business Email List web design and mobile-friendly practices. The update highlighted the significance of providing a seamless user experience across all devices. Rankbrain announced in 2015. Rankbrain is an artificial intelligence-based component of google’s algorithm that helps interpret search queries and match them with the most relevant search results. Effect on seo: the focus shifted towards creating content that addresses specific user queries and intents.
The importance of long tail keywords and user centric
Content increased Websites that provided accurate and relevant answers to complex queries were rewarded with higher rankings. Medic update AFB Directory rolled out in 2018. The medic update primarily impacted health and medical-related websites. It focused on ensuring that websites providing health-related content displayed expertise. Authority. And trustworthiness (e-a-t). Effect on seo: health and medical websites without proven expertise and authority in their field experienced significant drops in rankings. The update emphasized the importance of demonstrating e-a-t not only for health sites but also for websites in other niches.
