Small adjustments with a big impact: that’s what we like. And you undoubtedly do too. The user experience (UX) largely determines the success of your site. A tip-top UX seems difficult to achieve, but that’s not the case. Google has looked at which characteristics all successful websites share and shared its findings with the public. Motionmill has gone through these endless reports until the wee hours of the night and now gives you a summary. (Be thankful to us!)
We won’t hesitate any longer: here are 10 tips & tricks to give your site a profitable user experience. With examples of course, because a picture says more than a hundred words.
Make room for the call to action
A call to action (or CTA) is a clear incentive for a customer to takeThe human being collect our how to phone number data, so we are 100% correct in own database. We want to bring your business at the top of how to build phone number list improvement with a quality full data base in short. We also refresh our database every week. All our database are fresh & recently updated 2024 My all databases are GDRP base so you can buy here at low price. action, such as buying something or contacting you. Successful sites make sure to place a CTA above the fold, or in the part of the website that is visible without scrolling down. Your CTA deserves a prominent place!
Two calls-to-action above the fold on lamifil.be , ‘contact us’ and ‘watch the video’
2. Nobody wants to search for the search function
People want to find what they are looking for quickly. If they can’t, they will leave your site and you will miss out on sales. Your search function should therefore be at the top of your site. And also not important: it should work. That sounds obvious, but how often does it happen that a search function says: ‘Your search terms did not yield any results’. You find that annoying and so do your customers. Pay attention to your search function!
Vastiau Godeau doesn’t make it a search picture with their clear and functional search function
3. Carousels can no longer
I’m not talking about a merry-go-round at the fair, but about a rotating banner on your homepage. Those things are not good, believe me. Website builders who say otherwise are ten years behind the times. I’m not saying that you can’t have moving, dynamic elements on your site, but automated carousels are a surefire way to lose customers. Get rid of automated carousels!
Protip: Do you still want to show more items on your homepage than there is room for? A carousel that only moves when the website visitor hovers over it with their mouse is okay .
Websites that used to use carousels, such as macys.com , have realized that a carousel-free site sells much better
Capital letters are good
Nobody likes to strain their eyes to read a website. Especially on sites that provide a lot of information (like the cool blog you are reading now) this is the case. So make sure you use a font of 16px or larger and make the space between lines at least 1.5 but preferably even 2. Love the eyes of your readers!
Our colleagues at Hubspot also know that a large font and wide line spacing increase the success of your site
5. Bring experience into your CTA
Back to the call to action. Make sure it’s descriptive. Let’s say you’re selling mattresses. Instead of calling your buttons “next” or “shop” or “continue,” give them names like “view mattresses,” “buy now,” and “respect your sleep.” People don’t like dry stuff, even in CTAs!
Protip: An experienced copywriter knows exactly how to convince a customer with words. Don’t hesitate to ask an expert for help.
Schuhe.de says ‘shop now’ and ‘GORE-TEXT shoes for women and men’ instead of ‘shop’ and ‘next’
Intersects may be modest
An interstitual is a message that suddenly appears out of nowhere with phone number library messages such as ‘Do you accept cookies?’, ‘Sign up for our newsletter now’ and ‘Take advantage of our discount now’. Interstituals are particularly useful to explicitly point out something to people. However, it has also been proven that people drop out when an interstitual makes the entire website disappear. So limit the size of an interstitual to a maximum of one third of the screen size and keep the overlay transparent!
The Rotterdam hotel The James has a clearly visible interstitual that nevertheless keeps the website visible in the background
7. Show evidence
Do you claim on your website to sell the softest mattresses in the world? Show a review from a customer who shares this opinion every now and then. Do you have the best hotel in Antwerp? Embed a few Tripadvisor reviews. Or is the core message of your timber trade that your wood only comes from responsible sources? Show logos of independent organizations that you work with that show that your heart is in the right place. Substantiate what you claim, that sells better!
Protip: For a flawless technical integration of parts of external review sites into your site, there is only one solution .
Mundooz.com proves that reviews build trust
8. Shops and people must be visible
Do you have physical stores? Place a store locator icon in the ao lists header or menu. And is having telephone contact important? Place a telephone number in an equally visible place. Don’t hide this kind of information on a hidden contact page.
Meubelendekeizer.be makes no secret of their telephone number and places it very clearly on the screen
Let people continue shopping
If you have a webshop, there is a chance that people are automatically redirected to a payment page when they add a product to their shopping cart. That seems like a commercially sensible choice, but it is not. Because maybe the customer has not finished shopping yet. Maybe he wants to buy ten more products before he gets to the payment page. So give the customer a choice: when he adds a product to his shopping cart, the shop should ask him what he wants to do: continue shopping, view the shopping cart, or go to the checkout?
Revolve.com gives the customer the choice: continue shopping, view the shopping cart or pay
Let people shop without an account
Another incredibly important fact for entrepreneurs with a webshop: 35% of all webshop users drop out when you cannot complete the transaction as an unregistered customer. Of course, you as a shop owner would prefer them to create an account, but not every customer wants that. And you have to respect that. Accountless shopping yields a lot of money!
