basically all that is certain. The company’s environment is changing, and our client is also changing. What’s more, we live faster, walk faster, talk and think faster. How can your business operate optimally in such an environment? As a successor, you take over the family business with full inventory. Our observations show that family businesses develop more efficiently when they have a well-implemented sales and marketing strategy. The dynamic development of the business environment often requires greater commitment and faster adaptation to changes. The first move a new owner makes is usually to verify the company’s business strategy and verify where the company is in its development.
Why is a marketing strategy in
a family business the basic tool? Marketing activities in many companies involve a significant part of the company’s costs. Equally often, due to mistakes made by marketing departments, we treat these investments as costs. As a result, Ecuador Telemarketing Data marketing is not assessed well and is unfairly treated as a source of costs. On the other hand, the valuation of a brand is not only influenced by its accounting capital (balance sheet). It’s only part of the story how much cash the company actually has. About half of a company’s value depends on its external, internal and human capital. What does it mean? The company’s valuation is largely influenced by factors such as : list of customers and suppliers, brand image, brand recognition, company development strategy, potential of possible actions, human capital.
Many companies that we know
and use every day, such as Apple or Samsung, do not have as much accounting capital as we might think . A very large part of their stock France Phone Number List market valuation is the strength of their brands, recognition and conscious marketing activities carried out by the brand. On the local market, regardless of the industry you operate in , you can also build a strong and recognizable brand, eagerly chosen by customers and appreciated by investors. What is a marketing strategy and what impact does it have on building the value of a family business? A marketing strategy is a set of goals in the form of a document that precisely defines the method of functioning, development and communication of the brand.
