Think carefully about the value your company brings to the buyer and avoid these types of words when offering pieces of content to capture leads. To learn more, download the ebook “The Gobbledygook Manifesto” by David Meerman Scott.
7. Use high-value offer formats
Not all offers are created equal. Some offer “formats” work better than others at converting leads. For example, what is more valuable, a whitepaper or an ebook? Below are the offer types, in order of performance, that generate the most leads:
It’s important to test different types of formats and content with your target audience to determine what works best for them. While e-books are high on this list, you may find that white papers, videos, or other formats work better for your business.
Calls to attention work
Calls to action (CTAs) are the secret to driving people to your offers . If your CTAs aren’t effective in grabbing people’s attention and persuading them to click, the offer will be useless.
CTAs can be used on product pages (not landing pages), in banner ads, in email, on social media, in direct mail, and pretty much anywhere you can market your offer.
But not all CTAs are created equal. In a world where every brand is mint database fighting for consumers’ attention, it’s crucial that leads choose your offer over your competitors’. In this guide, we’ll uncover tips for creating great CTAs .
8. Place your CTAs where eyes can see them
Calls to action work best “above the fold” – that is, the space where the user can see your web page without having to scroll down. According to heatmap analysis, anything “below the fold” will only be seen აუმჯობესებს ვებსაიტის ხილვადობას by 50% of people who visit your page. Doubling your CTA impressions can significantly increase your number of leads.
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Notice the placement of the main CTA on HubSpot’s homepage : two “Request a Demo” buttons , “above the fold.”
9. Clarity trumps persuasion
Often, marketers focus more on being clever than being clear. We yeezy 350 boost v2s need to be very clear about the offer in CTAs. Try to be specific. If you’re giving away a guide, say “Download our free guide on X.” If you’re hosting a free webinar, say “Sign up for our FREE webinar on X.” X should clearly convey a compelling benefit of receiving the offer. This is much more effective than “Download now” or “Get a free article.” These simply aren’t specific enough.
