If you show your ad for a month and spend huge budgets on it, the unique reach of people from this audience who see your ad at least once will be – less. If I add some more interest, the size of the audience will increase, because. facebook will add new people to it with this new interest. By constantly adding interests, my audience will become wider and more blurr But sometimes we ne to refine the audience as much as possible or, in other words, narrow it down. There is a corresponding button for this. By adding one of the interests “users of mob.

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Phone X devices, I kind of told Facebook that I ne exactly these users who have an iPhone X and one of the interests is higher Notice how much the audience size has dropp. My practical recommendations Egypt B2B List In addition to the separate tool Audiences, you can work with them in the ads manager at the ad group level. There it is convenient to copy these ad groups and already make changes to them and test new audiences. You should not it an active audience that is us in some kind of advertising campaign. It is better to make a copy of it, it the copy and launch this new audience in a separate ad group.

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Sometimes the question may arise, how similar is this or that audience to each other, how much do people intersect in it? After all, the same user can be in different audiences, because. it can AFB Directory correspond to a huge number of interests. In order not to use two identical audiences in advertising, you can use the intersection check: audience intersection Expert advice Shcherbachev Ilya – founder of the advertising agency Labgramm Often we split all users who have previously interact with facebook, instagram and.

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