Online store audit and increase in its conversion The longer we are inside the project, the more difficult it is to see it from the side of the buyer. An audit of an online store website is the tool that will allow you to look at the project from the outside. To be clear, this is not a tutorial on how to use Photoshop. Here we will understand how the process of creating creatives for advertising takes place. Content What is an ad creative What you ne to create advertising creatives Project analysis for creative creation Writing texts and creating banners for the target How to create a banner.
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Designer contacts What is an ad creative An advertising creative is a graphically packag information that we broadcast through advertising to our audience. The most commonly us creative Morocco B2B List formats are title + banner + text description , or just video . I have already shown how they are fill in in the example of creating an advertising campaign . The task of a creative is to convey a key message to the audience and initiate a target action. The target action, as a rule, is “advertising click”, i.e. click . The success of a creative is usually measur by the CTR metric, . The higher the CTR, the more successful the creative. What you ne to create advertising creatives Let’s clear up a few important things.
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Targetologist is not a designer . Although he must have the skills to work with graphic itors, he does not have to be a talent artist. Ideally, you will ne to find a contractor who will cover AFB Directory your creative design nes. The designer is not a targetologist . This is the second important aspect. Understand that a designer doesn’t know what a “selling creative” is. He does not know the intricacies of the project, niche and audience. You ne to make a fairly clear technical task for the designer, according to which you will receive a beautifully packag advertising creative. It is necessary to start creating a creative after analyzing.
