to change their operating style. They were the last to plan their digital transformation. B2B, which focused on sales effectiveness only through commercial activities, faced a real challenge. Let’s turn the situation around and imagine that B2B marketing was ready, had a marketing strategy, and conducted digitalization processes. The companies had implemented CRM, e-commerce facilities and remote communication tools. As it has been, for example, in consulting companies for years. Sounds perfect? So why not introduce it? What stands in the way? How to do it now? Analyze the market and environment Look at what the competition is doing, but don’t copy their solutions. Develop a strategy, plan and tactics of action.
Analyze the results. Count conversions
Verify marketing effectiveness. He goes into the field with salespeople. Get to know the market and customers. Think sales-wise. Learn about the Morocco Telemarketing Data sales process. Here are some tips that we recommend implementing in the B2B marketing department. Change the image of marketing in your company In the 1990s, there was a mass production of marketing specialists on the Polish market. Most public and private universities offered their students very trendy fields of study, i.e. marketing and management. Both during the day and part-time. This practice led to a surplus of marketing specialists in the market who did not learn much about real marketing in low-quality studies.
Of course, I’m not talking about
everyone here, but from my own experience I can say what is the difference between marketing at “ordinary” studies, even at a prestigious university, compared to what I learned during the CIM program | The Chartered Institute of India WhatsApp Number List Marketing . To all this, we should add the very perception of this profession as creative work. To this day, many people associate marketing as “making up ads.” The word “inventing” is overused in this industry and it itself causes a lot of trouble and a negative perception of the industry. Therefore, marketers should change the image of their work as soon as possible. They will only do this by implementing active analytics and showing their work in numbers.
