The main digital tool used in this process was email, through which detailed information and the offer were sent. B2B customers rarely visited manufacturers’ or distributors’ websites, not to mention social media. When translating the acquired knowledge about a modern customer into changes in his purchasing behavior, we see certain dependencies. Redesigning and sometimes redesigning business processes in the company will in many cases allow you to maintain sales at the appropriate level and acquire new customers. Marketing supports sales processes The role of B2B marketing is growing significantly, and the activities carried out by marketing are responsible for 3 to 4 customer purchase steps (there are 5 in the path).
The client, the company’s representative
usually starts with a problem. The client may already know this problem or may be unaware of it. Only through the marketing and advertising activities Georgia Telemarketing Data with which he is exposed does the customer realize that the problem concerns his company. For example, a client realizes that marketing in his company does not bring sales results. The new role of a salesperson – from salesman to guardian and advisor The fact is that customers have less and less trust in salespeople who have been selling from the very beginning. Few customers like being sold something, but everyone likes to buy solutions that meet their needs.
The current role of a salesperson
should be more defined as a guardian, an expert, an advisor, someone who will dispel doubts. In modern B2B business, there is no Japan WhatsApp Number List longer any place for acquisitions. B2B client – when do my marketing activities need to respond to his needs? We know that 78% of B2B buyers start their purchasing process on Google by entering a query into the search engine. Sometimes it is a keyword, sometimes a long tail query, or even a whole sentence. The task of marketing is to verify what the customer asks and expects. Then, designing the communication so that it efficiently answers these questions and effectively reaches the recipient.
