look for new business opportunities. However, looking for new opportunities on the market will only remain an idea and an attempt at exploration if it is not translated into action. Now the only question is how to start? The answer to this question is to develop a coherent marketing strategy that flows directly from the organization’s strategy and business model. The business part of the everyday world is the responsibility of the company’s management and leaders. The area of marketing is usually the CMO, although in family businesses or in the SME sector, it is also the president or owner. What influences the success of an organization in times of market turbulence? The role of modern marketing is primarily to build brand value that responds to the customer’s needs.
What is the role of marketing in the
process of building market success? Modern marketing, not to be confused with digital marketing, affects four main stages of the marketing process. The company’s concept and business model It is primarily customer insights, i.e. the discovery South Korea Telemarketing Data and response to hidden consumer needs. Unique brand positioning and establishing a market strategy are also important. Window of business opportunities This stage involves analyzing the business environment and acquiring market knowledge. It is often said that marketers must have market sensitivity. Organizational culture This means how we support people and teams in their personal development. How attached we are to our brands, how we want to be perceived as employees.
Organizational efficiency It is the integration
and coordination of market activities in the company. Does the marketing strategy still make sense? Living in times of permanent change, doe Spain Phone Number List s it still make sense to build a marketing strategy? Yes. Definitely yes, because only having a road map will allow us to reach our destination efficiently. Times of turbulence are also a time of development for some, and for others the beginning of the end of businesses. Regardless of where we are heading, the basis is market awareness, awareness of the environment and analysis. Only on the basis of knowledge and data can we attempt to make further decisions. Moreover, it is necessary to emphasize that a strategy is not an action plan.
