Is two factors: product and market. Then, the appropriate factors are compar, resulting in the creation of four possible scenarios and the choice of strategy: market penetration; market development; product development; diversification. Business strategy – what is each of them? Ansoff matrix Market penetration, which involves selling the current product as much as possible in the current market. Increasing sales is possible by modernizing the product, rucing prices, improving quality and using promotional activities. It is us when an organization. Can build its position and strength .On the current market by offering .The products it has. The main emphasis. In this strategy is on sales .And promotional .Activities for new customers.But also on the intensification .Of sales to existing customers.
Market development, i.e. selling the
current product on a new market. This strategy requires a good understanding of a new type of customer, their nes and habits. The adva UK Telemarketing Data ntage in this case is the use of a product that we already know well and which is proven. The market development strategy is most often us in organizations where intensification of sales on current markets is not possible. The main goal of this strategy is to enter untapp markets with the current product. Product development, i.e. developing a new product for the market in which the company already operates. There are limitations resulting from the costs and time of developing a new product and the relatively small number of recipients, which translates into low profitability of such activities.
It is often chosen when there is no
possibility of developing the product on the current market. Diversification strategy, i.e. entering a new market with a new product. The m UK WhatsApp Number List Ost expensive type of strategy .That requires large financial outlays to .Develop a new product. Learn about a new market and .Additionally improve employee qualifications.There are three types of diversification .Strategies: horizontal (I.E. Horizontal) – .Means the production of new .Products for new. Markets by using current technology. Vertical (horizontal) -. Means taking over .Suppliers and producers of .Materials necessary to .Produce products/services .Parallel – means .Introducing a completely .New product to markets unknown to our company .Strategy in business – how to .Translate the ansoff matrix into business .Practice?
