of valuable leads by up to 45%! Improving efficiency Thanks to the audit, we will determine the strong and weak areas of current communication and assess their impact on the company’s financial result and return on investment (ROI). We will point out areas that can convert better into generating leads and closing sales. Analysis of cost effectiveness, marketing expenses and the intensity of their execution will allow for budget optimization. Our experience shows that an audit helps eliminate from 30% to 65% of wasteful marketing expenses! Profitability Marketing activities are often assessed as a cost center. After the audit, we will indicate areas where it is worth improving cost efficiency.
A marketing audit allows you to
detect inappropriate messages and investments and link quality activities with the company’s business result! Business audit – scope of activities Strategic audit Analytical part, verification of where the company is currently, determining its position Turkey Telemarketing Data And the implementation of the. Business strategy by the marketing department. At this stage, our main point of reference .Is the business goals set by the .Organization and how the marketing .Department implements its goals. A key step at this stage is also the. Analysis of business and financial connections.I.E. Whether marketing carries out sales .Activities and what is its. Contribution to building the company’s position.. We also look at the effectiveness of the entire marketing department and cooperation between departments.
Fit analysis We analyze the connections
between current activities and the target group. Will the selected communication tools and channels reach the defined group of recip Singapore WhatsApp Number List ients? Part of the fit analysis indicates the most important elements of communication and its consistency with the expectations of the target group. At this stage, we analyze the tools used and communication channels used by the brand. Analysis of sales processes We audit the entire sales process, from customer acquisition and lead qualification, through quoting, the sales process and , above all, matching the offer to the customer’s needs. Budget efficiency analysis We carefully analyze current budget expenses and the relationship between budget categories and the company’s revenues. We analyze what the budget planning process looks like on an annual basis, in what form it is done and what the main categories of marketing costs are.
