The main goal of such actions is to ensure
a high level of indexation. If you let it slide or fail to notice some points, you can create a huge obstacle to getting into the lists of search engine results leaders or, in general, make promotion unrealistic.
Of course, all actions should be performed exclusively by a professional in this field, and the owner should not even try to change anything in the codes, as this can lead to fatal consequences.
Let’s talk about the main mistakes that can be made and how to correct them. At the same time, we remind you once again that all changes must be made exclusively by specially trained people.
Key points
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robot.txt file
This is a text document that should be the basis of the resource system. It specifies data intended for search bots – page addresses and site maps, indexing data, i.e. which pages need to be indexed and which do not. The latter concerns duplicates, system files.
All addresses must be formed as follows:
- slash at the end;
- use of only the Latin alphabet. For some reason, sites that belong to the Russian Federation domain tend to mix Latin and Russian letters in one address bar;
- Avoid special characters such as the question mark or “@”. They may be misinterpreted or not displayed at all.
The site map will help you check addresses.
Sitemap is used by bots, and is also necessary for “users”. Thanks to it, it becomes easier to find the necessary information on the platform. So the robot will understand the entire “grid”, and the visitor will be able to move around the web resource more easily. Here, you can also create instructions for PS regarding indexing priorities, as well as indicate update data. It should be remembered that the map cannot contain more than 50 thousand pages, otherwise you will need to create another one.
Errors
Every time a visitor opens a page or a search
bot checks it, the server provides information about the general state of the site or its individual section.
The following main codes are distinguished:
- 200 – means that the site or individual page is in perfect order;
- error 404 – makes it clear that such a page no longer exists;
- 503 – no access to the server for some time.
Sometimes the code is incorrect. For example, the page functions successfully, but 404 or some other error pops up. Such moments should be checked immediately and the correct settings should be made in .htaccess.
It is the 404 error that needs to be given more attention, since information about an existing page with such a code will not be added to the search database.
Redirect
The most common error is when the transition from a www domain to a domain without them or vice versa is not configured. You need to select the main one and specify it in .htaccess, otherwise there will be problems with distribution, since the bot will perceive the pages as duplicates.
Additional nuances
- Title and description tags are part of the TO. They must be written correctly, showing the meaning of the page for which they are created.
- The loading time optimally cannot exceed 0.7 seconds for downloading one code and no more than 0.2 seconds for the server response.
- Headings H1 through H6 cannot be used in the design. H1 cannot be used more than once per page.
- Favicon.
- Showing the site in major browsers. Testing is required before a thorough launch.
- The access page to the admin panel must be closed from transmitting update data.
- Checking the layout for the presence of paired unclosed tags.
- If the documents in the robots folder do not contain any important data, they should be closed. The same applies to official documents.
- For online trading platforms, sections with filters, search, application submission and login should be closed.
Even after the final formation of pages
that are closed from indexing is completed, it is necessary to periodically check for duplicates.
Above we have outlined the most common problems that can be made during development or simply missed due to carelessness. Try to find each of them asia mobile number details and fix them as quickly as possible. Remember that the slightest error can prevent you from getting into the TOP. Involve proven specialists in maintenance, conduct periodic audits to adjust the site’s work for the better.
Our team is always ready to help at the
right time. We work with only the best professionals who have been helping owners of various web portals achieve the best positions in search results lists for over 10 years.and cases with launched projects will speak for us. For any question, you will receive a detailed answer in a language you understand without the burden of unnecessary and incomprehensible terminology.
Why should you contact us?
- Leader among SEO agencies in the CIS.
- We conclude competent and transparent contracts for the provision of services.
- We quickly solve problems of any complexity.
- We are ready to bear dy leads full financial responsibility for failure to meet deadlines.
- We cooperate with the largest companies.
- We use only the latest software and are constantly learning.
Write to us in messengers or by e-mail. We respond quickly to all requests. We are ready to raise your site to the TOP right now!
