A lot of! And you can get a lot of conversions due to just the same big budgets. And it’s best if we can optimize through macro conversions, registrations or purchases. Clicks and page views are micro conversions and in this regard they are much worse suit for optimization, because we don’t ne people who just click on ads, we ne those who buy our product. To better understand what is meant by conversions and optimization, check out these tutorials Goals of advertising campaigns Optimization of advertising campaigns facebook audience size In the example above, we see a wide audience.

For Studying The Target Apparently

This size can be obtain by simply selecting one country without specifying interests and other settings. The point of creating a wide audience is to launch a big budget for one big Marshall Islands B2B List audience , thereby allowing Facebook to auto-optimize the advertising campaign. With small audiences, this trick works worse, simply because they are small and burn out quickly. Advertising begins to pass through the same people in the second round, there is no place for optimization anymore and the results begin to fall. Those. the first conclusion that we can make here is to create large audiences without specifying interests, Facebook itself optimizes impressions for the people you ne.

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You Are Already Aware Of What A Target

At the same time, you ne to understand that this method will work effectively only if your target audience is not too specific. Micromanagement strategy However, there are times AFB Directory when our audience and our product are so specific that we simply cannot choose the entire country for targeting, because this ad will be irrelevant in of cases and no one nes it. Spending a huge budget on empty shows is irrational. In this case, we will have to resort to a micromanagement strategy. This strategy involves the creation of many small audiences.

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