By marketing to the queer community throughout the year, you have opportunities like inspiring LGBTQIA+ consumers with a campaign during history month, surprising them with an advertising feature to raise awareness during Transgender Day of Visibility, and more. Strive to create awareness of the community by standing behind an LGBTQIA+-focused cause during times such as. To have the reach and understanding of a minority community, those individuals should Target Known and absolutely be a part of the initiative. Everyone must be represented fairly and equally; diversity and inclusion are not only necessary — they’re beneficial. Because when women, men, people of color, the queer community, and individuals from unique circumstances collaborate, more information, opinions and even disagreements make for better initiatives.
Queer people want equality
safety and visibility in the workplace. According to studies show that anywhere from 15% to 43% of gay people have experienced some form of discrimination and harassment in the workplace.” Additionally, reports that when it comes to companies’ initiatives Azerbaijan WhatsApp Number List to show support for diversity, LGBTQIA+ individuals communicate wanting to see brands protect their queer employees rather than cater to performative acts. When brands work to foster a safe and comfortable place to work, one which embraces employees’ bringing their full and authentic selves to the office, consumers will notice and turn their buying power toward them.
There are so many
opportunities for brands to make a genuine impact with the queer community. While LGBTQIA+ individuals are looking for reciprocity, now is the time for marketers to take a stand and become a part of queer equality effort. Learn more about Gen Z consumers AFB Directory from our U.S. Generation Z Consumer Trends Index 2023. Target Known and Get attitudes and trends in personalization, privacy, messaging, loyalty, and the rising cost of living. Download the guide below!
