An internal analysis that Google conducted found that these older accounts were less likely to have implemented their two-factor authentication, and this extra verification method helps to confirm a user’s identity and accounts that don’t have it are often more vulnerable and at risk for identity theft. Although the policy has already gone into effect, Google will not be deleting unused accounts until December at the earliest, starting with accounts that were set up but never used. Google has provided options to keep accounts active which include the following activity.
The biggest impact that
marketers will face is that their list size will decrease since. There are likely dormant email addresses as part of their overall. Email marketing database. However, this will be less of an impact to customers who have proactively already been removing Belgium WhatsApp Number List inactive accounts. This change presents. An opportunity to implement reactivation strategies that go beyond the 24-month mark of disengagement since. Gmail has made it clear that they plan to purge after two years. The risks involved going beyond. That timeframe involve running into deliverability issues that can easily be avoided by routinely doing a database cleanse.
Our biggest recommendation
is to start thinking about list cleansing. Which includes mailing to only users who have engaged in the last 12 months (either an open or a click) and removing AFB Directory email addresses that do not meet this criteria. This will lessen the impact. Take the Opportunity of list size decreases once this feature is implemented in December.
