we have marketing activities based on a well-prepared marketing strategy. This means that we know the macro and microeconomic environment perfectly, we know our competition, we know who our potential customers are, what content they consume and where they are present, we also understand our strengths and weaknesses. On this basis, we prepare a campaign in carefully selected media. We know that the best decision will be to communicate on several portals accessed by decision-makers. So we produce three native articles, one webinar and a mailing. We also have a lead magnet prepared, which is an incentive to subscribe to our newsletter. Marketing calculations For each native article, we have a guaranteed traffic of 2,000 UU and a CTR of 2%.
An interesting webinar will have approximately
100 – 120 participants. Mailing can be sent to 30,000 people, the open rate is 50% and it also has a CTR of 2%. Additionally, in each case we enc Pakistan Telemarketing Data ourage you to subscribe to our internal newsletter, thanks to which a database of potential customers is automatically created. With these assumptions, we reach 6,000 people with our message through articles, 100 – 120 people from the webinar and 15,000 people from the mailing, i.e. 21,100 people will somehow notice information about our company. Let’s check the number of people interested in our product. We had 120 people from the articles, 100-120 people from the webinar and 300 people from the mailing, so in total we effectively reached 520 – 540 customers interested in our offer.
Effects And what are the costs
A native article costs on average PLN 1,000. Webinar 2 000 PLN. Mailing 3 500 PLN. The sum comes to PLN 8,500. It should be not that 100% of this am Spain Phone Number List ount can be includ in costs, thanks to which the income tax is lower and the real cost is lower by approximately PLN 1,500. In this case, the average cost of appearing in the recipient’s awareness is PLN 0.40, and the average cost of reaching a person interest in our offer ranges from PLN 15.74 to PLN 16.35. marketing marketing The power of communication in trade It is also worth noting that the prepar content can be additionally used in your own online and offline channels.
