When it comes to digital content, video has Belgium Phone Number List undoubtedly taken center stage. We’ve all seen the meteoric rise of TikTok and the emulation. Of platforms like Instagram and Facebook trying to replicate its short-form video features. However, Belgium Phone Number List long-form video isn’t going anywhere. It continues to dominate the second most-popular search engine. In the world: YouTube. Gone are the days of cat videos and song lyrics. YouTube has evolved into a hub of learning and self-education. Full of comprehensive, detailed videos of all lengths that answer a variety of questions from its user base.
YOUTUBE SEO: A PRIMER
As mentioned above, YouTube is now the second-most-popular search engine in the world, making it an integral part of any eCommerce video SEO Belgium Phone Number List strategy. While a YouTube video click in the SERPs won’t be a direct click to your website, it will still allow you to reach potential customers, provide value, and create an online reputation as an authority in your marketplace. One of our favorite clients sells new and used camera equipment. As part of their holistic SEO strategy, we’re dialing in on the right video opportunities to support an overall digital marketing plan.
VIDEO SEO OPPORTUNITIES FOR ECOMMERCE BRANDS
Just as online shoppers Estonia Phone Number List use Google search to view “traditional” eCommerce content like product pages, category pages, and reviews, YouTube searchers are all about the knowledge they can gain. According to a Pew Research Center survey, 51% of YouTube users use the platform to figure out how to do things they haven’t done before, and 19% use the platform to decide whether to buy a particular product or not. eCommerce YouTube channels do not need to go viral. You don’t need narrative vlogs or catchy theme music or comedic antics. What you do need? To show up where your customers are researching your products, have answers to their questions, provide value-forward content, and be present during their buying journey.
