Stimuli (advertising) on brain reactions and human behavior – Neuromarketing. By studying the principles of these interactions, you can apply practices that allow you to cause the necessary reactions in the human brain, and, accordingly, the necessary actions. Content Neuromarketing Examples Transactional utility Deplet ego Emotional Correlation Neuromarketing Examples There are many experiments and studies on how the human brain reacts to various external stimuli. I will give examples of the most interesting in my opinion. Transactional utility Imagine the situation, you are sitting in an expensive restaurant.
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Choosing which bottle of wine to order. How much are you willing to spend on it? Now let’s imagine that you went to the store and decid to buy a bottle of wine in it, how much are you now willing Vatican City B2B List to pay for the same bottle? Perhaps now you will try to answer logically. Since I take the same bottle of wine, I am ready to pay the same in both cases. But no matter how! The fact is that most of the time we do not try to solve life’s problems and act intuitively. And your intuition will tell you that you are willing to pay more in a restaurant than in a store, simply because you expect high enough prices from the restaurant, but do not expect them from the store. This means that the atmosphere of high prices of the place where a person buys contributes to his willingness to pay more.
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Deplet ego People are not rational. They make illogical, emotional and impulsive purchases. We spend most of our time on autopilot. But when the question arises of making some kind AFB Directory of purchase, which as if you want it,” but as if you don’t really ne it,” a dissonance of logic and emotions arises. Here we ne to push the person to a decision. The standard methods are short-term benefits such as discounts. But you won’t go far on some discounts, besides, accustoming the audience to constant discounts is like driving yourself into a cage, if you suddenly fail to give a discount all the time, they will simply stop buying from you. But back to solving.
