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Cases I am always interest in cases of a targetologist. Ideally, cases in the niche I’m interest in, because. I already understand it and can evaluate its results. Many either do not know how, or are too lazy to make cases. Because of this, we usually see just screenshots of the advertising account, some numbers on clicks, perhaps the cost of a lead. In other cases, we see only the niche name and ROI calculat using an unknown formula with unknown initial data. Is it worth it in this case to stop negotiations with the candidate? No. The packaging of the case does not say anything about the abilities of the targetologist, it only shows that he has not perfect the processes for their creation and he probably does not know how to present himself well.

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In the case of an agency, this is a more important aspect, since they must be able to pack their cases. For us, as a client, of course, it is easiest to consider candidates with normal cases. Therefore, my Senegal B2B List advice give priority in negotiations to those candidates who have normal cases , and leave everyone else for later. What is a normal case? It should contain numbers from which ROI can be calculat, ideally with a known product margin. In other words, there should be information about the budget spent, the cost of the lead, the cost of the sale (after all, a lead is not a sale) and the margin of the product. What creatives and screenshots from the cabinets were there is not so important, all this can be an addition to the case if they can confirm the numbers.

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The basis of the case is the mathematics of the project. The second thing I recommend looking at is the companies your candidate has work with before. If there are well-known brands AFB Directory among his cases, this is a big plus. So he has at least experience at a high level. Testimonials and social proof The next thing I pay attention to is reviews. I can’t say that they are very indicative, but still their presence and positive tone will give an advantage over those who have no reviews at all. In the reviews, I try to find something non-standard, if they are all.

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