What scaling strategy did you choose? First of all, this is localization. We have a Polish employee who conducts offline meetings. He is the official representative in Poland: he is engaged in lead generation, processes advertising requests and participates in conferences. We also decided to make a special offer to Polish customers. Its main task is to give people the opportunity to try our software. We are confident that if they test our software for free and see how the gamification system works, they will stay with us forever. At the same time, we will actively interact with the market: launch advertising campaigns,
Participate in events
Subscribe to hot Subscribe to monthly NEWS DIGEST Enter your E-mail How high is the competition? Are the representatives local or international companies? 70% of our potential clients in Poland use local software from Polish developers. Therefore, in the Buy Bulk SMS Service majority we will compete with them, and we are ready for this. Clever Staff has been on the market for nine years. Seven of them, like all our competitors around the world, we improved the software from the technological side, finalizing each tool. This process never stops. And then we thought that the effectiveness of a recruiter’s work is influenced not only by technology,
But also by his emotional and psychological state
So we decided to develop a gamification system that includes: determination of the degree of complexity of vacancies – simple, medium, complex; digitization of all actions performed by the recruiter; reward system – the recruiter receives rewards for filling AFB Directory vacancies and for smaller “anniversary” achievements, which encourages him to continue to perform them better and faster. We even conducted an analysis of clients who worked with the system before and after the introduction of gamification.
