In this shifting cultural landscape, where the political conversation is often driven by diversity, equality and inclusion, and in a time in which the rights of the queer community are under attack, LGBTQIA+ individuals are searching for brands that take the initiative to be demonstrable in and dedicated to their activism. With big budgets and design teams teeming with talent, brands undoubtedly now have more influence than ever in contemporary politics.
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The community has a
wealth of shareable resources and a massive buying power estimated to be What this community wants most from brands is a sincere commitment to its cause. Companies that strive toward equality and inclusivity both internally. And externally — are usually AFB Directory reward with passionate brand loyalty. Genuine effort and political and social courage make for standout allies. Here’s how the LGBTQIA+ community wants brands to treat them.
