Advertising. But not all people who click on ads make the action we ne, whether it’s registration or a purchase. The essence of retargeting is to return people to our site (or profile in social networks) who have already visit it, but did not take the necessary action. Most often, some unique offers are us for this, which were not there at the time of their first visit to the site. To do this, create an alternative version of the landing page (i.e., the page that a person visits after clicking on an ad). In other cases, they simply change the offer (offer) on the site, without creating alternative pages.

To Answer Yourself Questions

Retarget scheme How to set up a retarget To set up retargeting, you will ne knowlge from previous lessons, in particular, understanding how a pixel works and its settings , as well as knowlge about Burkina Faso B2B List creating custom audiences . We will consider the most popular retargeting option, this is the return to the site of those people who have already been on it. To do this, we will ne to create one or more custom audiences. The first step is to collect visitors to our site Having select a site in the sources, we will also ne to select the type of event All site visitors, or visitors to specific pages of the site.

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Then it all depends on how your pixel is configur. If it captures the conversions you ne, such as a purchase or registration , then you can add these events to the exclusions, thus collecting AFB Directory an audience of people who were just on the site, but did not take the desir action. With this setup, don’t forget to select the match ALL conditions setting at the top. If for some reason you don’t have pixel conversions fix, but you have a list of customers who have boughtsign up, then we’ll have to take a few more steps. We’ll just create the All Site Visitors audience, without adding exceptions to it.

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