OKR is a business management strategy for tracking your company’s progress. In this article, you will be able to find OKR examples in various types of businesses or departments . We will also analyze some of the given objectives and key results to come to a conclusion as to whether they were successful or not. Let’s start with OKR examples in a growing company.ClueAs Albert Solino, you will be interested in our OKR Consultancy page , where the details and tips of our OKR approach, OKR consultancy are explained. OKR Example for a Growing Company AIM Introducing your company to other businesses. KEY RESULTSMove the site to the top three on Google with SEO work. Be more active on social media platforms like LinkedIn to highlight achievementsPrepare a weekly newsletter.
The OKR example above
A good example. You ask why? Because the goal is not clear enough, we cannot predict exactly with Buy Bulk SMS Service which key results we will achieve this goal. Additionally, not all important results are numerical. To make this example better, we can make improvements like this:’Other Businesses’ specified in the target can be changed to ‘ Competitive businesses ‘.We can support a verbal goal such as ‘being more active on social media platforms’ with numerical data. To explain better, we can use the phrase “ Be more active by posting 4 times a week on social media platforms like LinkedIn to highlight achievements.”Product Marketing – OKR ExamplesAIM Launching new software productKEY RESULTSGive 1 month free to 20 potential buyers.
Use pre-launch email marketing
Generate at least 35% more revenueAdd new product launches to social platforms and website before launchAs you can see, the AFB Directory third key result does not contain a numerical expression. To improve this result:Complete at least 70% of the new product’s feature briefs and sales leads and add them to social platforms and website before launch.Digital Marketing – OKR ExamplesAIM Fixing App Usability IssuesKEY RESULTSMake the app 40% faster with every updateAchieve over 85% usability score on UX modules in 100 attemptsGet feedback from people who have tried it beforeGetting feedback from people who have tried it means 100% success . However, 100 percent feedback is not a realistic key outcome. So setting a lower target of 70% helps make this key result more realistic. So the better outcome would be “Get feedback from 70% of people who have tried it.”
