Identifying the Bottleneck As a rule, as a result of launching an advertising campaign, not everything goes as perfectly as we would like. Therefore, we start looking for weak spots, the so-call “bottlenecks” , in which our results sag. It is best to move with the end result. For example, we see that we have a poor payback, or the price of a lead is too expensive. The cost of a lead is affect by the cost of a click and the conversion of the landing page, we check the cost of this click and the conversion of the site. Let’s say that the site conversion is good, and the cost of a click is expensive, so you ne to figure out why we have an expensive click.
That Are Tailor To Their Music
So we are constantly moving further and further, analyzing each stage of the user’s interaction with our advertising campaign and looking for exactly where we have a problem. Schematically from Tunisia B2B List the user’s point of view, his path looks like this Stages of user interaction with an advertising campaign While conducting the analysis, we move from the opposite side of Revenue (revenue), analyze the conversion from lead to sale, and further, further according to this scheme. You are already familiar with most of the abbreviations, I will only remind you that CR, is a conversion rate from one stage to another.
Preferences Other Successful Example
This is the cost of the order, it must be calculat in the case when you have a funnel in the form of a lead – order – sale. After all, there are orders that subsequently go into cancellation, which AFB Directory means that an order is not a sale. I hope this is all clear. Let me remind you that how to optimize bas on the analysis will be in the next lesson, now it is important for us to understand the essence of the analysis.
