Whenever you see us discussing “averages,” we find these averages using all campaigns. Some industries send more emails than others, so we calculate averages by all campaigns sent, regardless of industry.
You’ll also see an “Other” category in the list of industries. Notes About Terminology These are Campaign Monitor accounts that don’t fit into a particular industry, or the industry for these accounts isn’t listed.
It’s no secret that
the strongest relationships are built on personal connections. Without a personal connection, relationships are usually short-lived Cayman Island WhatsApp Number List and unfruitful for both parties. The same is true in marketing. According to 72% of consumers say they only engage with personalized messaging.” But how can you personalize at scale? Enter email marketing automation.
Email marketing automation is a series of triggers along the customer journey that will spontaneously send the customer a personalized email. Each email is curated specifically for each touchpoint, organically moving the customer along in the sales funnel.
Here at Campaign
Monitor, we’ve found that automated emails create 320% more revenue than non-automated emails. What differentiates an automated email campaign from any other email marketing campaign is that it’s personalized to the consumer, rather than just AFB Directory a mass mailing with broad messaging. According to, consumers are over 90% more likely to shop with your brand when they have a personalized experience. Notes About Terminology So, if you’re wondering how you can use email automation to grow your business, you’re in the right place. Let’s dig in.