Sales and its intensification to a modern B2B customer require more and more commitment. Find out how to build a sales process that responds to the customer’s needs. sale Share: FacebookLinkedIn Sales – why do we still think about it? The last few decades have seen companies wondering whether sales and marketing should be combined or separated. If you separate them, how can you do it efficiently? Maybe through direct sales and communication activities? Many times, representatives of the marketing and sales departments emphasized how much they disliked each other and did not respect each other’s work. This was often due to the need to increase sales and a simple lack of understanding of one’s needs.
Marketing and sales have one common
overarching goal – to increase sales! What does modern B2B sales look like? In the last few years, sales have undergone a real metamorphosis, ev Belgium Telemarketing Data en a revolution. Especially remembering the beginnings of direct sales. Just like the customer’s approach to shopping. Just a few years ago, sales in B2B companies were based on established relationships, referrals or the classic form of affiliation. However, this has changed significantly, among others due to the pandemic, but not only. The times in which we live and sell have changed, and the customer’s approach has changed. Most importantly, trust in sellers has decreased.
The pandemic only accelerated
this process, which meant that many companies stopped developing so efficiently. In our country, we have started to pay more and Switzerland WhatsApp Number List more attention to the professionalization of sales processes. Although there are also industries that have not started this yet, and their sales are still based on relationships and intuition, as well as attending sales meetings. A typical job of a sales representative involves many hours of driving, several meetings during the day and entering data into a CRM system in the evenings. However, recent years have led to a significant reduction in the number of sales visits and have provided opportunities for much more effective time management of sales forces.
