As marketers look for new ways to reach their target audiences, many are turning to social m ia marketing. However, new research shows that it remains a difficult strategy to measure from a ROI perspective.
Nielsen recently releas its “Annual Marketing Report,” which shows that over the next 12 months, the majority of marketers (over 70%) said they intend to increase their budgets for social m ia, follow by search (around 70%) and online and mobile video (around 60%).
However, among those who said
They would increase their social m ia budgets, more than 70% said they australia phone number library were “not very confident” in their ability to measure ROI, while only about 30% said they were “very confident.” This suggests there is still work to be done before marketers can reap the benefits of initiatives in this area.
This isn’t the first study to show that marketers have problems measuring the impact of their social m ia efforts. Previous data has shown that revenue is also difficult to attribute to this channel. Statistics show that of all the top digital channels, social m ia marketing (44%) is the most challenging to analyze in terms of its contribution to sales revenue.
Income and Social M ia Marketing
Content marketing (39%), display advertising (38%), and email kin einigje yn in dei in sûnder ûnderfining meiwurker marketing (33%) were also consider challenging. SEO (18%) topp the list of the most difficult channels to analyze.
The data category, data and data collection and analysis tools, show tg data the fastest growth rate, follow by digital applications for projects and workflows and social and relationships. The latter also saw the largest growth in the subcategory of conversational marketing and chat (+70%).
This affects sales, customer and event communications, and drives the spread of technologies such as AR, AI and digital signage. At the same time, consumer demographics, m ia usage and purchasing behavior are changing, opening up new opportunities to shape digital marketing in the near (and distant) future.
