bankrupt precisely because they lacked a well-thought-out marketing strategy, did not analyze the competition and did not analyze the real possibilities of fighting for a piece of the market cake. A business plan is the first step, thanks to which later writing a marketing or sales strategy will be much more efficient. A business plan is intended to define the company’s goals, sales model, potential profits and margins. An interesting way to create a simple business plan is the Business Model Canvas , which you can read about HERE . How to start planning e-commerce? Start over. You want to make money online and you want to do it through e-commerce.
What you still need is an idea of what
exactly this business would look like. What products would the online store sell? Would they focus on narrow specialization? Finally, what pricing Ghana Telemarketing Data strategy to adopt and how you want to differentiate yourself from the competition. Having these initial assumptions, you should carefully analyze the current situation in the industry in which you want to operate, determine the main competitors and their strengths and weaknesses, and establish your own action and development plan , taking into account both optimistic and pessimistic scenarios . Finally, establish a promotion plan – because after all, waiting for customers to come may turn out to be magical thinking. This is your STRATEGY! Calculate all the costs of running a business! Once you have all the above issues sorted out, you can proceed to the next stage.
And no, this is not the launch of the
sales website yet. Before you open an online store, you must calculate all possible costs and enter them in your business plan. How much UK WhatsApp Number List will it cost to launch the store? How much is its monthly and annual maintenance? What about the cost of employees, necessary software or storage space? Finally, how much can you spend on promoting your store. Is that all? Well, no. There remains the issue of including a financial margin for unforeseen expenses or sudden changes in costs – because these can also happen. Once you have all this calculated, it is worth thinking about two more things. One is the time you are willing to invest to develop your business before you reach the point where it breaks even – and it is better not to be too optimistic here , often a year or two is just the time to gain momentum.
