Every company aspires to be recognized, remembered and admired, but not all know how to achieve this position. It is in this context that branding and visual identity come into play. Branding is a strategic set of elements that shape the perception of a brand , establishing an emotional connection with the target audience. Already the visual identity are the elements and aspects that make customers remember a certain brand. In this article, we will explore in more detail about the subject and how they can contribute to the success of a business. What is visual communication? Visual communication helps compose a company ‘s identity and build brand power and value.
The combination of visual elements
Such as colors, typography, graphics, illustrations, shapes and contrasts, aligned with the positioning , purpose and values of the brand, is what defines visual communication . As it encompasses all visual elements, it can Dubai Business Fax List be applied through printed graphic pieces such as folders, catalogs, business cards, shop windows and billboards, as well as in brand creation and in the digital environment, on websites, blogs, social networks, videos, between others. Are visual identity and visual communication the same thing? No, however, one is part of the other, visual identity is the most basic and essential resource of visual communication . It refers to the visual personality of the brand, which is expressed through visual elements such as.
From the moment a strong visual identity is created
The brand transmits trust and authority, leading people to memorize the colors, symbols and logo, and that when they are seen, they automatically refer to the company. It would be a way to create recognition by customers, bring more credibility and trust to the business, improve understanding and AFB Directory retention of information and affect people emotionally. Identity helps compose visual communication, which in turn influences customer behavior and emotions, disseminates important company information and helps connect with the public. → visual communication is essential for small businesses, to convey clearer messages to customers, create a connection with them and consolidate the corporate image.
