Of job seekers are less likely to apply when the salary is missing in the vacancy text. So you can’t get away with a ‘market-bas salary’ for a long time now. Various studies have shown how sensitive our unconscious brain is to prices. For example, it appears that the use of currency signs can induce price pain in the reader. In our brain, the same part of the brain becomes active as when you hit your thumb with a hammer. Can you feel him already? That’s right, you want to avoid that when you sell a product. But this actually works the other way around with vacancy texts.

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In our vacancy texts we talk about an amount that someone receives for the work that is perform. And so it is good to make use of a kind of reverse price pain: Make the salary amount literally as The Bahamas B2B List large as possible. Not only by stating the maximum salary amount, but also literally in your vacancy text. Optionally, you can replace the word ‘but’ with the word ‘and’, to give it a positive twist. Because Behind ‘because’ everything is correct. At least, that’s what our brain thinks.

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That is not for nothing. This came about when at the age of we got an answer to every question in our why phase. An experiment at an American university has shown that the word ‘because AFB Directory adds a lot of value to a sentence, even if it is follow by a nonsense reason. The experiment went like this: There is a long line at a copier. The question to be nominat was ask in three ways: Can I use the device? Can I use the device because I ne to make copies? Can I use the device because I am in a hurry.

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