Semantic SEO involves uncovering the deeper meaning of why someone is searching for content and strategically placing those elements within your content . You can discover these basic components to create your content using suggestions that Google provides within the same search engine. The “search related” and “people asking” sections of Google are windows of opportunity. The deeper meaning of the queries will help position your site to withstand the fluctuations of organic search. Ask yourself: once the user learns from your query, what additional questions will arise from this knowledge and will you continue to answer the new queries in a sing.
Start with traditional keyword research methods
You can use any keyword research tool you are comfortable with. I use the Google Keyword Planner Tool. Choose a theme relevant to your business or website and build from there. Example : a plumber offers residential plumbing services. A large part of their business Special Database includes installing or maintaining plumbing in new and old homes. So you’ll want to focus a post on this pipeline concept. A very valuable broad term is “gas pipes.” Let’s start building from there. My keyword research process looks like this: Broad term: plumbing pipes Expanded term: residential plumbing pipes.
Semantic SEO Helps You Earn Featured Snippets
These sections are interesting because they are part of the new concept of “position zero.” While it’s always amazing to get the top position in organic search, there’s now a great opportunity to appear before number one. The value of semantic SEO To get an even clearer picture, let’s take a look at what I said about using the SERPs to your advantage when creating content. When you click on the blue links within the related searches field, they will generate a completely different search results page. Clicking on [pipe types AFB directory and uses] within the related searches box will send you to the new SERP. You can also click on the query [best pipe material for drinking water supply] to get a new SERP.
