stability? Marketers have opinions about creative people in business who have little to do with sales. Marketing with this label must work, but marketers partly deserved it themselves. Lack of analysis, failure to measure return on investment, and lack of customer knowledge contributed to this. Is it true? marketing Share: FacebookLinkedIn Marketing of the 21st century – who is a marketer? In the 1990s, there was a mass production of marketing specialists on the Polish market. Most public and private universities offered their students a very popular field of study, i.e. marketing and management. Both in the daytime mode and in the popular part-time mode. This practice led to a surplus of marketing specialists in the market who did not learn much about real marketing in low-quality studies.
To all this, we should add the very
perception of this profession as creative work. To this day, many people associate marketing as “making up ads.” The word “inventing” is overused in Panama Telemarketing Data this industry and it itself causes a lot of trouble and a negative perception of the industry. What competences should a marketer have in the 21st century? What should he do and how? Get to know the 6 key competencies that a marketer must have. Marketing and market knowledge The first and most important issue that a marketing specialist should be responsible for is collecting and analyzing market data. Unfortunately , marketers are at a loss with data and analysis . However, verifying what is happening on the market and what the macro and micro analysis looks like is everyday work.
Marketers should collect data
regarding macroeconomic analysis with representatives of other departments, such as the legal department. Microeconomic d Thailand Phone Number List ata, i.e. data related to customers, suppliers, subcontractors, investors or competitors. This is data that needs to be updated quite regularly and should be included as one of the first tasks of a modern marketer. Data delivery Collecting data is one issue, but another is how to present the data in such a way that it is legible. A huge challenge is not to drown in the thicket of information. Therefore, marketers who analyze and compare this data are also responsible for such forms of data presentation that, firstly, they can be compared and, secondly , regularly updated.
