How to promote a in 2021? Does an offline store need online advertising? How to sell a sofa that you can’t touch? Is it still relevant to pay for banners and distribute leaflets. Or is this already a relic of the past? Let’s find out in the article. How to promote a How to promote a . The following recommendations are suitable for selling both online and offline. Furniture is an expensive purchase. It is purchased 10 years in advance. Before deciding to order, the client needs: 1) time, 2) benefits and 3) tactile sensations. All three factors can be beat with the help of advertising: time . While a person is choosing where and what kind of sofa to buy, do not let him forget about his existence. The client may take 6–12 months to make a decision, and even if he once took a fancy to the sofa on your site. It could fly out of his head within six months.
How to promote a furniture store
Periodically remind him of yourself using billboards, contextual advertising, email newsletters Phone Number List or promotional offers; benefit . As a rule, the buyer buys furniture for many years to come; there is no place for impulsive decisions – it is important for him to understand what exactly he will receive. And it’s not just about price. We need a working advertising text that will describe in detail all the client’s benefits: high-quality accessories, free delivery, guarantees, orthopedic seats, etc. tactile sensations . Furniture is one of the few niches. Where it is still important for customers to touch the product before purchasing. What should online stores do? There are several options: hire professional copywriters who can convey feelings through text, participate in thematic exhibitions with samples, collaborate with new buildings.
Target audience of a furniture store
But in the future, it’s better to allocate a budget for opening a showroom. Furniture advertising must meet the needs of the store’s target audience. And since different people buy sofas, they need to be conditionally grouped into separate target AFB Directory audiences. Target audience of a Target audience of a furniture store. All furniture buyers can be divided into the following categories: clients who need household items for personal use. Interior designers; commercial buyers – offices, hotels, new buildings; state and municipal organizations. Important factors are having your own home and having average or above average income. In rented housing and with a low income, people most often buy used furniture.
