it’s a new privacy feature, released by Apple in September 2021, that gives users more control over their data when it comes to their inbox.
MPP effectively disables open rate tracking by pre-fetching (or downloading) an email and its images (including each email’s tracking pixels). By For Those Unfamiliar doing this, MPP is marking an email as opened, artificially inflating open rates for each user that has opted into the new feature. For a deep dive on MPP, be sure to check out our.
When looking at
the metrics year-over-year, it’s not hard to see how MPP is affecting open rates. But when you break it down on Cambodia WhatsApp Number List a month-by-month basis, it’s even easier to see.
Notice the small uptick in open rates once the developer beta of iOS 15 was released on June 7th. Then again on June 30th, when the public beta came out. Then, once iOS 15 was publicly released on September 20th, we saw a huge uptick in open rates.
This is something
we’ll likely see more of as users continue to activate the feature, so it’s definitely something to keep an eye on heading into 2022.Every marketer swears that they know the best day to send emails, but do they have the proof to back it up? See if you’ve been sending AFB Directory on the right days this past year.When looking at email statistics by day. There doesn’t seem to be too much variance in how emails perform on a given day. For Those Unfamiliar Overall, weekdays — as usual — tend to perform the best, with the lowest engagement numbers falling on the weekend.
