With that said, it’s crucial not to treat conversations on social media with the same cold shoulder you would treat conversations on social media. Yes, your audience wants to buy and learn about your company through social media. But that doesn’t mean they want to be boxed in or pursued by traditional sales mindsets. Many people on social media convert the word “phone” to “LinkedIn” or “Twitter,” and before you know it, someone is trying to sell you a rug, service, or hardware the moment they contact them on your platform of choice.
Rather than focusing on the number of sales your social media business generates, focus on the number of valuable relationships you’ve been able to build. Direct social media sales come from prospects you’ve established a connection with, not prospects you blindly market to. In short: if you’re trying to sell, you’re already doing it wrong.
B2B social media marketing is a long-term strategy
The final and perhaps most important mindset shift that all businesses armenia phone number library need to make to put themselves in a B2B social media marketing position is changing your expectations of timeframes. It may take weeks before your first results start to show, and months before the impact of social media marketing delivers impressive and measurable results.
Don’t get down on yourse
lf when you don’t see results right away. Building relationships takes time. No one meets someone and immediately considers them a friend. Those relationships require ongoing interactions to get to that stage. For this reason, we set expectations ოიყენეთ პირველი ჩამოსაშლელი მენი with our clients. That they should see sales-related results within 3-4 months. That doesn’t mean you won’t see traction before then, but it takes time to build relationships and trust. It’s not done with a tweet yet.
The relationships you build in this way are based on your engagement tg data and expertise. You’ll build a long-term pipeline of contacts who will engage with you directly or refer you to others. Getting 500 clicks quickly after running an ad on Facebook isn’t something you’ll need immediately. But the benefit is that the relationships that come from social selling are pre-qualified. It’s not just someone clicking on a keyword ad only to realize that your definition of their search term is different than theirs. Finally, it doesn’t stop immediately after the initial engagement, either.
