The dilemma will disappear as to which path of development to choose or what decision to make. Everything becomes easier, because the brand platform is essentially your guide. How to create a brand platform Brand Essence Essence, this is precisely the answers to the questions who are we?” and what are we doing?” . Determining the essence of the brand is the first step. Try to answer these questions for yourself. Purpose, problem and solution The brand platform describes the global goals that the brand sets for itself in order to improve this world.
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Globality can be different for everyone and the goals are set differently accordingly. The goal is usually a reflection of the goals of the owner of the company. It doesn’t have to be that you want to Cape Verde B2B List fe all the hungry in the world, you can solve other problems, for example, provide people with a l service or a l product. This may also apply exclusively to your market or your country, the goal does not always have to be global in scope. The goal should solve some problem , this will be the motivation for its implementation. And in order to solve problems, we ne to describe how we will do it. In total, we ne to determine the goal.
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The problem and the way to solve it. I will give an example that I did for the flytechnology.ua project , this is a quadrocopter store. Problem – The habitual view of things and way of thinking AFB Directory hinders individual and social development. Goal — We want to make people more creative. Diversify your lifestyle. Open up new creative possibilities. Solving the problem – We talk about how drones help to look at the world in a new way. We show new opportunities for the usual pastime for example, travel.
